Leading brands that work with us
The problem
Sponsored content is still built for classic search.
Sponsored content trades on audience trust, but most is still built to the classic SEO playbook. Readers now ask ChatGPT, Perplexity and Google AI Overviews for recommendations before they reach a branded article, and unstructured content doesn't get cited.
Traffic decline compounding
Referral traffic to publisher sites is dropping as AI answer engines summarise before the click.
Budget under threat
Advertisers question the value of content that AI platforms skip past entirely.
Trust asset going unused
Related entities surfaced as you write, so you build topical depth before you publish.
Why Now
Advertisers are already asking for it.
AEO and GEO requirements are showing up in advertiser briefs as standard scope, not an upsell. Off-site signals such as earned mentions and independent citations carry weight with AI answer engines.
In the brief, not the add-on
Advertisers are asking publisher partners for GEO-optimised placements in briefs.
Off-site signals matter
AI answer engines weigh third-party mentions and earned citations along with owned content.
Sponsored content is that signal
Related entities surfaced as you write, so you build topical depth before you publish.
The Solution
Content optimisation, built for AI search.
SUBJCT applies an entity-first structure, semantic linking and JSON-LD schema across editorial, sponsored content and advertorial, to get cited and mentioned in AI search platforms.
Entity-clear, prompt optimised
Built to answer the prompts an advertiser's buyers actually put to AI search platforms.
A new, defensible metric
Citation share and AI visibility, reported alongside impressions, dwell time and CTR.
A distinct commercial line
Related entities surfaced as you write, so you build topical depth before you publish.
Ready to build AI search optimisation into your stack?
Get in touch to find out more about our suite of content optimisation products built for AI Search.
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