ABOUT SUBJCT
The Content Optimisation Platform for AI Search Visibility
SUBJCT is a London-based content optimisation platform that helps organisations build topical authority, structure content as machine-readable data, and become citable sources in AI-generated search answers.
Leading brands that work with us
01
OUR STORY
How SUBJCT started
Founded in late 2024, SUBJCT was built by a team who'd lived the problem first hand inside the media industry. Search was changing fast, publishers and brands were investing heavily in content production, yet workflows stayed manual and approaches outdated, leaving content optimisation for AI search lagging badly behind.
SUBJCT closes that gap: the infrastructure layer that optimises content for AI search and automates the workflows around it.
Ben Martin and Dan Reeves bring complementary experience in digital marketing, content and media leadership. Ben previously led digital strategy as Head of Digital at talkSPORT; Dan spent over 20 years in senior sales leadership roles, including at The Week.
02
WHO WE ARE
The people behind SUBJCT
A team of search marketers, machine learning engineers, and content specialists pioneering the 'search everywhere' mindset required in the AI era.
Ben Martin
Co-Founder
An experienced leader in digital strategy, development, marketing and sales, previously Head of Digital at talkSPORT.
Dan Reeves
Co-Founder
20+ years of senior management experience leading high-achieving sales teams, including at The Week.
Ricardo Ribeiro
Advisor (Engineering)
15+ years of experience in enterprise systems, managing cloud infrastructure, backend, payment integrations, and content ingestion systems.
Miguel Guerreiro
Senior Engineer
A backend specialist with 7 years of experience delivering scalable, high-performance systems using Python, Go, and cloud-native architectures, with expertise in microservices and AI integrations.
Timothy Abayo
Machine Learning Engineer
A Machine Learning Engineer building intelligent, production-ready AI systems, combining machine learning, agentic AI, NLP, and data-driven technologies.
Steven Manangu
Machine Learning Engineer
An innovative machine learning engineer and software developer dedicated to building intelligent, scalable, and robust enterprise applications.
68%
Of Google searches now end without a click, a 12.5% growth over the past 2 years.
Source: Rand Fishkin; SparkToro, June 2026
03
THE SUBJCT PLATFORM
What SUBJCT does
SUBJCT is the content optimisation platform for AI search. It helps organisations build topical authority, create a machine-readable data layer, and structure content around entities — so it can be found, read and cited by AI-generated answers and semantic search results.
Five core capabilities run the platform: entity analysis, automated internal linking, JSON-LD schema, automated entity tagging, and prompt optimisation. All are delivered through an API-first architecture, with a web application, a WordPress plugin, and an MCP server for direct integration.
SUBJCT is a Google Cloud for Startups partner, built to operate at genuine archive scale — ingesting and structuring content libraries that run from hundreds of pages into the millions.
04
PROOF
Who we work with
SUBJCT works with content-rich brands, B2B publishers, mid-sized SMEs and enterprises. Clients include the KHL Group, Youth & Earth, Hubbox, TechFinitive, Restore and Journalism.co.uk.
30k
articles auto-tagged and internally linked for KHL Group, across its global construction archive across 8 domains.
+31%
increase in AI search visibility for e-commerce partner Youth & Earth within 60 days.
+16,000
articles migrated and optimised for The Terrence Higgins Trust as they moved to a new CMS.
05
COMPANY FACTS
The facts
FOUNDED
2024
HEADQUARTERS
167-169 Great Portland Street, 5th Floor, London, W1W 5PF
FUNDING
SEIS
TECHNOLOGY PARTNER
Google Cloud for Startups
Frequently asked questions
When was SUBJCT founded?
SUBJCT was founded in 2024.
Where is SUBJCT based?
SUBJCT is based in London, at 167-169 Great Portland Street, 5th Floor, London, W1W 5PF.
Who founded SUBJCT?
SUBJCT was founded by Ben Martin and Dan Reeves.
What does SUBJCT do?
SUBJCT automates the content optimisation tasks that deliver AI search visibility. SUBJCT builds topical authority, structures content, and helps both classic search engines and AI search platforms to discover, mention and cite a brand's content.
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Content Optimisation Built for AI search.